Building Brand Awareness

(One Flavor at a Time)

The Challenge

People who know ZonePerfect nutrition bars love them (and shout it from the rooftops). But the company saw an opportunity to increase brand awareness and household penetration and came to us to optimize their social ad spends and enhance their CRM assets.

The Solution

Create compelling brand stories that speak to the target demographic in a supportive and relatable voice. To build strong social media and email content that the customer can engage with, be inspired by, and learn from.

The Execution

A combination of lifestyle and product photography, with the occasional animated video (see ZonePerfect Kidz below). We teamed up with reputable production partners and created quality assets to live in various channels, e.g., Facebook ads, boosted Instagram posts, website, email blasts, and more.