What is the future of the digital agency?
Summer is upon us, and as the vacations roll in we have time to reflect on what has become of our industry. What does digital marketing mean today? And what exactly does it mean to be a digital agency? In the midst of the chaos, it often feels that way, we also wonder how our non-profit friends build audiences and traverse these troubled waters of mixed media with limited budgets.
With that set up, we’re happy to announce our two speakers at this month’s Columbus Digital Mixer on June 16th.
What does it mean to be a digital agency?
Dennis Bajec, Chief Creative Officer of Resource Ammirati, an IBM Company
Dennis will share with us what it means to be a digital agency in today’s digitally centered and socially disturbed world. Given the recent acquisition of Resource Ammirati by IBM, we can’t wait to hear his perspective on the agency’s transition.
More about Dennis Bajec
Dennis is the rare Chief Creative Officer who knows creativity is more than a big idea—in the web-empowered world, it’s an opportunity and invitation to let consumers and brands co-create.
As one of the agency’s longest-serving executives—he joined the company in 1993—Dennis has a clear, disciplined view of the evolution of creativity in all of its forms. He has been a consistent thread across the agency’s groundbreaking work, from famously “breaking the Internet” in 1999 with the world’s first live webcast of the Victoria’s Secret Fashion Show, to debuting the first Google Glass app for a major consumer brand, Sherwin-Williams ColorSnap Glass.
Dennis leads a team of more than 70 writers and designers who collaborate with strategists and technologists to ensure every brand experience delivers the perfect mix of emotion, utility and usability. His creativity has been featured in Communication Arts Interactive Review, ID Annual Design Review and Print Interactive Design Annual. His direction has also contributed to the agency’s many Addys, Clios, Webbys and a Cannes Lion.
How does Columbus make art?
Jami Goldstein, VP of Marketing, Communications & Events, Greater Columbus Arts Council
The Columbus Makes Art, Art Makes Columbus campaign showcases community artists, their work and their stories. The well received campaign shines a spot light on those making Columbus’ art scene a coveted one nationwide. You’ll hear from Jami Goldstein on how the Greater Columbus Arts Council launched and managed the groundbreaking campaign.
More about Jami Goldstein
As vice president of Marketing, Communications & Events, Jami Goldstein brings two decades of expertise in marketing, public relations and the non-profit arts to the Greater Columbus Arts Council. In addition to overseeing marketing, public relations, branding and events at GCAC, her role includes increasing national awareness of the city’s abundant creative capital and cultural assets, assisting with the implementation of the Columbus cultural plan, and strengthening and expanding partnerships within and outside the community.
Prior to joining the Arts Council in March 2010, Jami worked for the Ohio Arts Council for nearly 16 years. Since 2006 she served as director of the OAC’s Public Information Office, managing agency communications, media relations, publications and marketing for Ohio Arts Council programs, ArtsinOhio.com, the state’s online cultural calendar of events, and many other special marketing initiatives.
Digital Mixer Agenda • June 16 – 4:30PM-6:30PM
4:30 – 5:30 pm – Mix, mingle and network with other digital marketing professionals
5:30 – 5:45 pm Being a Digital Agency in today’s digitally centered and socially distributed world, Dennis Bajec, Chief Creative Officer, Resource Ammirati
5:45 – 6:00 pm Columbus Makes Art, Jami Goldstein, VP of Marketing, Communications & Events, Greater Columbus Arts Council
6:00 – 6:05 pm Andrea Klinker, Marketing Manager, Columbus Children’s Theater will wrap up with a special offer for everyone in attendance.
See who else is going and RSVP on Facebook. (You’ll have to be logged in to see the full event description). If not, just show up and we’ll see you there.