Who We Are
A small group with a mighty punch. We don’t just understand the space–we live in it.
Alaina Shearer
Principal • Chief Digital Strategist
First Drawing–1981
First Nintendo–1985
First Mac–1987
First Cell Phone–1996
First Website Created–2001
First MySpace Friend–2005
First Blog–2006
First Internet Marketing Firm–2010
Alaina has been immersed in the world of Internet Marketing for five years. For her clients she has a knack for taking an overwhelming amount of online content and boiling it down into one, clear targeted message that resonates with audiences who are searching or socially seeking solutions to their questions.
Before founding Cement Marketing January of 2010, Alaina helped to create award winning work for an advertising agency as their Senior Interactive Copywriter. She also served as the Communications Director for the Athens County Visitors Bureau, where her work earned the site the Ohio Tourism Bureau’s Best Travel Website award in 2007. And while these experiences taught Alaina how to speak in a multitude of voices to a number of audiences, some of her most valuable lessons about grassroots SEO and Internet Marketing have come from writing and her blog, MsSingleMama.com, which has 15,000 – 20,000 unique readers a month. She was also one of 100 original Ford Fiesta Movement agents.
Request Alaina for a speaking engagement to your group or organization.
Find Alaina elsewhere:
E-mail: alaina@cementmarketing.com
Twitter: @mssinglemama
Blog: Ms. Single Mama
Brad Spencer
SEO Project Strategist & WordPress Developer
First Etch-A-Sketch- 1986
First Career Aspiration– ‘Inventor’
First Photoshop Day- 2002
First Cell Phone– 1999
First Website Created– 2001
First WordPress Site– 2004
First SEO Project– 2005
Brad, an SEO strategist and WordPress developer for over five years, is on the cutting edge of anything involving Search Engine Marketing (SEM) and Search Engine Optimization (SEO) or WordPress. He takes a holistic snapshot of a client’s problems and then makes suggestions and changes specific to their needs.
Never shying away from a challenge Brad always pushes the boundaries of what can be accomplished. As Brad says, “everyone in this industry is just learning, and things that were once regarded as impossible are now normal. The status quo just doesn’t cut it in this business.” Be warned, sitting in the same room with Brad may cause unsolicited, contagious bouts of creativity and big, big thinking.
Find Brad Elsewhere:
E-mail: brad@cementmarketing.com
Twitter: @thatbradleyguy
Blog: http://www.bradleyspencer.com
Rod Richmond
Website Design and Development Strategist
First video game addiction – 1991
Learned words to Beastie Boys “Get It Together” – 1994
Built first website – 2005
Built first freelance website – 2009
First Adwords Advanced Certificate – 2010
For the past two years, Rod has been with Big Mouth Media, the UK’s #1 SEO and PPC agency. Rod started as a PPC account manager with Big Mouth and quickly moved up into the role of Digital Account Manager. In addition to being a digital whiz kid, always chasing and capturing the coveted conversion, Rod from Scotland is also a front end WordPress developer on the side. He’s also well versed in Photoshop, Joomla, Drupal, HTML/CSS and a bit of PHP. And did we mention he also has an AdWords Advanced Certificate? Some of his clients have included BetFair.com, LastMinute.com, and Tastecard.co.uk.
For Cement Marketing, Rod from Scotland, will manage all client PPC accounts and also serve as our Website Design and Development Strategist.
Jess Gambacurta
Social Marketing Strategist & SEO Copywriter
First Library Card – 1993
First Book Written – c. 1995
First AOL Screenname – 1998
First Mac – 2007
First (and Only) Experience Living Abroad – 2009
First Driver’s License – 2011
Jess Gambacurta is a force to be reckoned with. A social marketing whiz, she makes social strategy look easy and her clients never feel a bump between her strategy and project management. She is the real deal and we are incredibly lucky to have her on our team. Prior to joining Cement, Jess worked with the Columbus Downtown Development Corporation during the launch of Columbus Commons.
Eric “Thunder” Katz
Lead Developer
First Sega Genesis – 1992
First DVD player – 1998
First HTML creation – 1999
First Dynamic Webpage – 2002
First MP3-CD player – 2002
First Chihuahua (Winston) – 2008
First Macbook Pro – 2009
Second Chihuahua (Oslo) – 2009
Combine killer development skills, a taste for good rock music and a little hair gel, and you have Eric Katz, a developer with lethal coding prowess. Eric is fresh out of Arizona State University with a B.S. in Computer Information Systems from the W.P. Carey School of Business.
Don’t let his age fool you, Eric started playing with code while his classmates still thought Spongebob Squarepants was the bee’s knees. We’re excited to have Eric and he can already claim successes like the Arena District mobil responsive site and having the best mohawk in the office.
Aaron Thomas
Business Manager
Aaron keeps us afloat. He’s our business manager, which means he’s all up in our business all of the time. Keeping track of the nitty-gritty, so we can stay busy on our client work.
Archer and Ellie
The Office Dogs
Ellie
First unbreakable attachment to brad – 2009
First office job- 2010
Pet human – Brad Spencer
Archer
First office job – 2011
First time told to “Get off the couch!”- 2011
Pet human – Alaina Sheer
Archer and Ellie may look like they don’t do much around here (they do sleep a lot), but these two are the Cement Marketing office guardians and are great stress relievers for the Cement Marketing team and our guests. They’re very friendly, but if you stop by with food, be sure to keep an eye on your meal. You never know when you might catch one of our furry friends trying to sample some human vittles.