The Social Side: Social Media for the Small Business
Over the next few months I’ll be writing a six-part series for The Metroprenuer, the latest brain child of Columbus Underground creator Walker Evans. The site is a fantastic resource for anyone in Columbus starting their own business, seasoned small business owners and those of you still stuck in Cubicle Nation plotting your escape.
Here’s a clip from Part 1 of the series, The Social Side: Social Media for Small Businesses. Read the entire post here.
The Social Side: Social Media for Small Businesses, Part 1
“I want to do it, but I don’t get it.”
The above is the most common statement about social marketing I hear from my clients or potential clients. They have been persuaded through the mounting evidence and successful case studies that social marketing works, but entering the space is an entirely different challenge.
From my vantage point, as a professional digital strategist, their acceptance is a sign of huge progress. In fact, accepting social media and, more importantly, finding the patience to let its effect take hold is paramount to “getting it.” So, congratulations. You’ve made it this far.