With our calendars constantly booked – far into the future – and our deadlines pressing, it’s easy to lose site of what really matters. 

In our case – what matters is making a difference for the audiences our client’s touch. We do it by creating campaigns that move people into action, transform small businesses from being on the brink of bankruptcy to completely and far into the black or by giving a non-profit the tools they need to make the most of their online property.

And we also do it by moving at a very human pace.

We want every client’s social or search marketing campaign to fly but we know it’s a process that can’t be rushed. Building the foundation of your interactive marketing campaigns through search and social marketing takes an investment of time, resources and yes – dollars.

It seems ironic, doesn’t it? That social media – something so fast – would take so much time. 

But unless you have one of the few instant viral sensations on your hands, building a fan base on Facebook and a following on Twitter take time. And not just weeks, but months. Building relationships is something you can not rush – not as a person and not as a brand.

And even though we’re constantly attached to our iPhones, our Twitter and our Facebook – we love to put it all away, turn it all off and just relax. Life is just so much better that way and so are our campaigns. 

What will matter to you in 2010? 

Find stellar advice on finding your own path in this world that is moving way too fast in Seth Godin’s new and entirely free eBook – What Matters Now.