Facebook is all about your fans. That’s easy enough to say, but how do you prove it and also engage your fans at the same time? How do you drive them into an action with your Facebook page? One sure bet is through photos. Feature a photo of a customer or client on your Facebook page and they will come back, tag themselves and share that photo with their friends. It’s simple really, but how do we bring that to life?  

While working with Raising Cane’s of Ohio on their Facebook marketing, we put the photo tagging tactic to the test by suggesting Cane’s set up a fun photo booth for a couple of nights outside their newest location in Pickerington. We asked fans one questions – “What is your one love?” They answered on a dry erase board, got into costume and hopped into the booth.

We showed up to document the action and, as you can see, “Caniacs” loved it.  After emerging from the booth they were handed a business card size flyer telling them to find the picture the next day on the Raising Cane’s Ohio Facebook page and tag themselves. And tag themselves they did.

Most of the people in the photos were not already Cane’s Facebook fans and wound up “liking” the page to tag themselves. Also, because tagged photos show up in friends’ Facebook newsfeeds, Raising Cane’s Ohio received hundreds of additional followers from that extra bit of exposure.

Moral of the story: As much as your business’ Facebook page is about your brand, it’s also just as much about connecting with your followers in new and creative ways.

Want to talk Facebook and social marketing? Contact us today.

Thanks to @leighhouse for originally showing us this amazing video.

Chances are, by now, your head is spinning.

During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer –  “What’s your message? What do you offer your target audience?”

It’s an age old question but one we’re all forgetting, which should be expected when we are so overwhelmed with information.  Your message should be the same across all of the networks you are on, whether it be Twitter, Facebook or YouTube and you should be leading all of your potential visitors to one targeted channel on your website. But to bring them to action on your website or from within their social network your content must be worthy of that action. You can spend all day on Twitter but if you don’t have a compelling piece of content, like a fantastic blog post or YouTube video, no one is going to pass it on.

So rather than being swept up in the social marketing whirlwind of creating accounts to this and that, re-focus yourself on your message. What is it and how does it translate online? And when visitors arrive on your website are you measuring their experience with your analytics?

The way in which we share information is changing but one thing will never change — your brand must be worthy of sharing in order to fly in the social media space. And while you may think your content can’t be livened up at all, think again. You do have employees don’t you? Or a CEO with a compelling personal story? What about your products or services? How do they stand out from the rest?

Your job as the marketing agent of your company is to move products or services. Our job is to give you the tools necessary to make that happen but before we give you those tools we also take stock of your existing social and search inventory. Then we make a detailed strategy recommendation on what content to create and how to share that content online and elsewhere in order to make the biggest impact.

Consider us your social and search zen doctors. We’ll center you again and then send you back out there armed with the tools you need to convert your website into a machine, one working for you – not against you.