- Your future blog is calling.
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August 29th, 2010
Blogging is by far the most important Internet Marketing tool you can have in your arsenal. A blog, adored by the search engines for its frequent and ever-changing content and loved equally by readers for the same reason, is a must have for any individual and business. With that said, most small businesses push their [...]
- The Social Side: Social Media for the Small Business
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August 24th, 2010
Over the next few months I’ll be writing a six-part series for The Metroprenuer, the latest brain child of Columbus Underground creator Walker Evans. The site is a fantastic resource for anyone in Columbus starting their own business, seasoned small business owners and those of you still stuck in Cubicle Nation plotting your escape. Here’s [...]
- Social or search media?
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July 14th, 2010
When you venture into the big bad world of Internet Marketing one of the first questions is often, where do I focus my resources – search marketing or social marketing? The truth is, there is no quick mix. Here’s a clip from a speech Alaina Sheer recently gave on the subject. To hear Alaina again [...]
- New sites launched
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July 2nd, 2010
We’ve been busy. Here are a few of the Websites and social media campaigns we’ve launched in recent weeks: Schottenstein Real Estate Group – Website Design and Development The new Schottenstein Real Estate Group featured dynamic property photo galleries, an interactive map and custom contact us forms. Facebook pages for each community offer exclusive tips [...]
- Finding Your Internet Marketing Mix
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June 22nd, 2010
The world has changed. So much so, that we now communicate with each other at lightening speed and in ways we wouldn’t have imagined just a few years ago. We are searching and socializing amidst a sea of information. For individuals it’s entertaining and exciting but for brands and marketers, the new Internet can be [...]
- Case Study: Website Re-design
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June 9th, 2010
In a sea of architecture Websites flashing design at their visitors, the new Davis Wince website presents engaging and descriptive content without compromising on search engine optimization (SEO). DavisWince.com is now poised to jump in search rankings and wow potential clients with a focus on photography and info rich case studies. The site also has [...]
- Hello world!
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June 1st, 2010
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
- What's your keyword?
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May 4th, 2010
Before Search Engine Optimization begins start with the Google Keyword Tool If you’re on the fence about whether or not you or your company should invest in search engine optimization – start by conducting a bit of keyword research using the Google Keyword Tool. It takes just a few minutes. To make it even easier [...]
- The Power of Search Marketing
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May 3rd, 2010
Remember our E.T. and search engine optimization story? If you missed it here’s what went down. A nice man in California searches the Internet using these keywords, “Lifesize E.T. Doll”. He needed said doll for a charity bike ride. His search term leads him to this post on my personal blog. My son and I [...]
- The Sway Way
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April 27th, 2010
The Sway Social Media Workshop went off without a hitch. Our attendees walked away armed with new Facebook pages, Twitter accounts and guidance on exactly how to execute a social media campaign and a little extra sway in their steps. Testimonials coming soon, but until then check out our photos on Flickr. There are still [...]
- Sway Workshop Happy Hour
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April 20th, 2010
We are scrambling to put the final touches on the Sway Social Workshop. Things are definitely a bit crazy but we’re going to pull this thing off and when we do it will be time to celebrate. After day two wraps up all of the Sway graduates will be heading upstairs from Wild Goose Creative [...]
- What is Social Media Optimization?
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April 14th, 2010
Social media optimization, by my definition, is the practice of maximizing your message. To effectively maximize a social media message a brand or organization must use their analytics while also factoring in the human barometer. Analytics available via Google, Facebook Insights, Hootsuite for Twitter and YouTube now afford us the ability to measure every action we take online during a social media campaign.
- Intern Alex
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April 8th, 2010
Meet Alex Henderson. He won the hotly contested position as Cement Marketing’s first intern. Why? Because in addition to being a graduate of Purdue University with a BA in public relations he is also a budding WordPress developer, a social media savant and an all-around awesome guy. Follow Alex on Twitter here.
- Social Media & Web Design Case Study: Lifeline of Ohio
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March 29th, 2010
Lifeline of Ohio, Cement Marketing’s first major website overhaul and re-design, has launched. The project broke ground on January 28th and went live just six weeks later on March 17th. The new site successfully organizes the massive amount of content in a compelling way, leading the user through the story of organ and tissue donation [...]
- The Moment of Truth
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March 8th, 2010
By Alaina Sheer Chief Content Strategist Whether I am speaking one-on-one with a potential client, typically a marketing manager or business owner, or to a larger audience, typically a room filled with the latter, I use the experience to improve my translation skills. [Hint: kicking up your shoes and letting the sun shine in always [...]
- Why We Do What We Do
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February 17th, 2010
Last weekend the Cement Marketing team joined our client, Lifeline of Ohio, for a photo shoot of the quiet heroes behind organ donation. Soon their stories and the photos will be revealed on the new LifelineofOhio.org, set to launch in mid-March. If we do our job, the site will see a tremendous boost in online [...]
- Sway Interactive Workshops
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February 15th, 2010
The Sway Interactive Workshops are here. The two-day workshops will be held at Wild Goose Creative in Columbus, directly below the Cement Marketing offices. Visit the Sway Workshop website to find out what makes Sway different than any other conference you’ve been to before. Register now to take advantage of the early bird ticket rates [...]
- Intern Hunt
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February 13th, 2010
Cement Marketing is looking for our first intern. If you’re interested, watch this video to find out how to apply and what your job will entail. Cement Marketing Intern Position How to Apply Don’t just e-mail us your resume. Respond to this blog post with a social media application. Use YouTube, a blog post, Twitter [...]
- How Not to Sway a Blogger, Part 1
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February 13th, 2010
By Alaina Sheer Chief Digital Strategist (and blogger) A blog post is the most valuable catch of all for social marketers and public relations professionals. But so few of them know how to actually reach out to bloggers. In fact, out of the hundreds of e-mails I’ve received from marketers as a blogger very, very [...]
- Social Ties
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February 8th, 2010
By Alaina Sheer Digital Content Strategist My personal blog reaches thousands of readers every month. And while the rewards of blogging are too many to list here, one of my favorite treats is the mystery of my Inbox. I never know what e-mails I’ll find. Like one today from a reader in the United Arab [...]
- Ready to Sway
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February 1st, 2010
The Sway Interactive Workshop is coming. Unlike any other search or social marketing conference you’ve been to, Sway will teach you how to truly sway your audiences through a hands-on workshop with one-on-one instruction from Cement Marketing’s Bradley Spencer, Alaina Sheer and special guest instructors John Raymond and Leigh Householder. Seats will be limited to [...]
- The (new) first office
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January 26th, 2010
We can’t help but wonder why the colors of the antique chairs we found on Craigslist in the 12th hour of our office make over are exactly aligned with our logo. Fate? Destiny? Or just some really cool chartreuse and burryberry mustard chairs. Either way, we’re beyond pleased with our new space. And our first [...]
- Big Things, Big Things
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January 24th, 2010
Cement Marketing is proud to announce a move to our first studio/office space. Located above Wild Goose Creative, the Cement Marketing offices will be at 2489 Summit Street, just south of Hudson in Columbus, Ohio. We can’t wait to show you our new space! At this very moment, our space looks like this: And because [...]
- The Social Media Rush isn't Really a Rush
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December 19th, 2009
What Matters Now, a collection of essays from Seth Godin, is incredibly inspiring and thought provoking. What Matters Now? Creating real solutions, not band aids. The trick is taking the time to make it happen – to find out what matters to you, to your company and to your brand.
- The Social Media Revolution
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September 11th, 2009
If you are still skeptical about the value of social media or if you are wondering why your company should invest in a social media strategy, then you need to watch this video.
- We Can Measure That
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September 7th, 2009
One of the most common myths of social media is that marketers can’t measure its impact. In truth, we can measure everything we do, whether it be on Twitter, Facebook or YouTube. And if we weren’t measuring our actions and tracking our progress we wouldn’t be doing our jobs. It’s 8:00 am on Monday morning [...]
- We Create Ties That Bind
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August 10th, 2009
Creating ties that bind between brands and their customers is second nature to Cement Marketing because we don’t just understand the search and social marketing space–we live it. Driven by users who demand an experience that is fresh, engaging and targeted to their needs, the new Internet is a moving, dynamic mass of extremely entertaining and [...]
- Curing the social marketing spins
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July 12th, 2009
If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.
Chances are, by now, your head is spinning.
During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer — “What’s your message? What do you offer your target audience?”
- David vs. Goliath
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July 1st, 2009
Fortune 500 companies are about to eat your lunch. How can you stay one step ahead of them?
If your website is less than a decade old, has less than 100,000 inbound links, or less than 10,000 indexed pages, then enjoy the year or so. Relish the traffic you are getting from search engines. Stew in the delight of ranking high for some pretty common search terms. Because that’s all about to end.
- Show me the money
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June 14th, 2009
You’re so money and you don’t even know it. Believe it or not, even the flashiest of websites may not have what it takes to rank in the search engines or convert surfers into customers. Is your website a hidden treasure? Let us take a look.
- What is social marketing?
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June 9th, 2009
What is social marketing in Columbus, Ohio? Communicating online, wherever it may be – on a blog, a social network, Twitter or even by leaving a product review – is social because we are sharing information and joining a conversation.
- Facing Your Social Marketing Fears
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June 8th, 2009
Over the years of being a social media evangelist I have spoken with many companies about social marketing and each, no matter the size, has a group set of fears they recite back to me.
- Social Marketing 101
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June 1st, 2009
A presentation we like to give on the hows and whys of social marketing. Social Marketing 101 View more OpenOffice presentations from AlainaSheer.
