Facebook is overhauling its fan page layouts. But Facebook fan page administrators need not fret — at least not that much — because these changes are mostly for the better.

Fan pages are about to get far more versatile, allowing brands and businesses to engage the Facebook community in new and exciting ways. Take a look at the most important fan page alterations you’ll be seeing come March 1.

Keep your wall newsworthy

There will only be two default filters for Facebook news feed posts now: Everyone and Just The Page. Previously, users could filter a page’s wall three ways: Just The Page, The Page And Others and Just Others.

While that change might seem fairly banal, Facebook will be applying its news algorithm, EdgeRank, to posts on a page’s wall. That means after March 1, a Facebook user could come to a fan page and find older posts at the top of the page’s news feed because EdgeRank deemed those older posts more relevant than recent ones. Admins can combat this by ensuring users land on a default landing page with current information.

Be the page

Administrators will finally be able to travel around Facebook disguised as their Facebook page personas and comment on and friend other fan pages. All an admin has to do to activate this feature is select “Use Facebook account as page” from the personal account drop down menu and presto, you are your page. And it’s just as easy to revert back to using your personal account again.

Pages won’t be able to comment on personal profiles, but when admins assume the identity of a fan page, they’ll receive notifications in real time when users like or interact with the selected fan page.

Meet me at the photo bar

A photo bar, just like the one that appears at the top of personal pages, will now sit right above a fan page’s news feed, but unlike the personal page photo strip hacks that appeared around the end of last year, the new fan page photo bar will display a fan page’s five most recently tagged photos in a random order every time the page is reloaded.

Even though that last bit of information might come as a disappointment to some, the photo bar’s sequential randomization will keep page admins on their toes as they try to keep their photo content fresh.

Good-bye tabs. Hello left hand navigation links.

The tabs at the top of Facebook fan pages are moving from the top of the page to the left sidebar.

This change once again makes a company or client’s page look more like a personal Facebook page. And unlike the old top-of-the-page tab system, link titles in the left sidebar won’t get cut off, allowing users to see the full name of a link all at once.

I scream, you scream, we all scream for iFrames

The Static Facebook Markup Language (FBML) tab app will officially be a thing of the past come March 11. That’s not a typo. This development does proceed the overall page design change on March 1.

However, developers will still be able to use FBML, HTML, PHP and now iFrames to create new Facebook apps that could create a richer user experience. Don’t worry, though, any Static FBML tab created before March 11 will still appear in a page’s navigation links and admins can still create Static FBML tabs until that date.

If you have any questions about Facebook marketing or want more tips on how to improve your Facebook page’s marketing power, contact Cement Marketing or ask in the comments.

The Cement Marketing team, a creative and fun Web marketing group with a spectacular office in the heart of Downtown Columbus, is looking for our next intern. We are a full service Internet marketing firm that offers Web design and development, search engine optimization (SEO), search engine marketing (SEM) and social marketing.

As an intern, you won’t just be running errands and grabbing lunch (although that is definitely a job requirement). You’ll receive invaluable firsthand experience in things like:

>Blog post writing
>Twitter & Facebook marketing
>Google Analytics monitoring
>Website content migration

Writing skills are a must, so only those who know the proper usage of “there”, “their” and “they’re” need apply. Also, if this is your first week on the Internet, let’s talk in a year or so. This internship could turn into a paid position, so we’re looking for someone who wants to take a giant leap into search and social marketing.

For more information on this one-of-a-kind opportunity that begins on March 1, 2011, e-mail alaina@cementmarketing.com with your qualifications, experience, Twitter handle, website and anything that demonstrates you’re the best candidate for this internship.

But all reasons to move aside, we just really wanted this to be our door.

The new Cement Marketing offices are directly behind Space Junk Media at 232 N. Third Street. You can find us by entering on the main door on N. Third, or head down Hickory Street (where you’ll find the coolest door in Columbus).

Pictures of the inside coming soon and stay tuned for our open house party invite. Until then, please note our new contact information.

If you’re interested, watch this video to find out how to apply and what your job will entail.

Cement Marketing Intern Position

How to Apply

Don’t just e-mail us your resume. Respond to this blog post with a social media application. Use YouTube, a blog post, Twitter or Facebook to announce your application and then blow us away with your social marketing skills. Your application should tell us:

• why you are up for the job.
• demonstrate your qualifications
• prove to us that you understand the Web, search and social media space

Leave your response in the comments or e-mail it to use privately at cementmarketing@gmail.com.

Qualifications

The Cement Marketing Intern must:

• not shy away from challenges
• be an avid social media user (blogging in WordPress a plus)
• Marketing or advertising major or Bachelor’s will be a plus but not required
• be ready to learn

Benefits

The Cement Marketing Internship includes:

• college internship credit
• major perks like free coffee, free beer and free access to all of our knowledge
• an invaluable experience of being a part of the beginning of Cement Marketing, a fast growing Web, search and social development firm in Columbus, OH.

Requirements

• Give us at least 15 hours a week for three months

Deadline

• The deadline to apply is Friday, March 12 at 5:00pm.

Unlike any other search or social marketing conference you’ve been to, Sway will teach you how to truly sway your audiences through a hands-on workshop with one-on-one instruction from Cement Marketing’s Bradley Spencer, Alaina Sheer and special guest instructors John Raymond and Leigh Householder. Seats will be limited to ensure that every attendee gets the most out of the Sway experience.

More details coming very soon. We’re putting the final touches on the Sway website as we speak, including these mug shots.

Bradley Spencer, Search Engine Optimization Wizard

Alaina Sheer, Social Marketing Maven and Web Strategist

John Raymond, Search Engine Optimization Consultant

Leigh Householder, or Advergirl, nationally renowned social marketing and digital strategist

We can’t wait to see you there. Stay tuned to the Cement Marketing blog and Twitter for the launch of the Sway Website and registration.

Fate? Destiny? Or just some really cool chartreuse and burryberry mustard chairs.

Either way, we’re beyond pleased with our new space.

And our first client. More on Lifeline of Ohio soon.

]]> http://cementmarketing.com/the-new-first-office/feed/ 0 http://cementmarketing.com/show-me-the-money/ http://cementmarketing.com/show-me-the-money/#comments Mon, 15 Jun 2009 02:49:54 +0000 Alaina http://www.cementmarketing.com/?p=61 You’re so money, and you don’t even know it. 

Just like this chair.

This old chair, thrown out to the curb and forgotten, is a hidden treasure.

Just like your website. 

It just needs a little cleaning, some polish and a splash of search engine marketing. 

This chair has serious potential. Do you see it?

We do.