Sway Social Media and SEO Workshop

Master Google and Facebook (before your competitors do).

Attend Sway and learn to:

Define clear Internet Marketing goals
Execute Basic and Advanced Search Engine Optimization (SEO)
Launch a Beginner or Advanced Facebook Marketing campaign
Create an engaging blog or website content
Convert online visitors into paying customers

Instructors

Alaina Sheer
Cement Marketing Chief Content Strategist

Alaina Sheer has a knack taking an overwhelming amount of online content and boiling it down into one, clear targeted message that resonates with audiences who are searching or socially seeking solutions to their questions. Before starting Cement Marketing Alaina’s personal blog, Ms. Single Mama.com had over 20,000 unique readers a month. She was also one of the first 100 Ford Fiesta Movement agents. Her work at Cement Marketing has had outstanding results for her clients. Read up on our case studies here.

Brad Spencer
Cement Marketing SEO Director and Developer

At just 20-years-old Bradley Spencer returned home from a trip abroad and realized joining the job force along with his peers wouldn’t cut it. Instead he learned everything he could about Web Design, Programming, Marketing, and how the Internet worked. That was five years ago. Today, at just 25-years-old, Bradley Spencer is on the cutting edge of anything involving Search Engine Optimization (SEO) and he is a nationally respected authority on best SEO practices. Read his fantastic SEO and usability blog.

Workshop Sessions

8:30 am	Meet and Greet
9:00 am – 9:45 am	Find your Virtual MixShould your business focus on Facebook, Twitter or search engine optimization (SEO)? Finding your virtual mix in the world of Internet Marketing isn’t easy, but Alaina Sheer will give you the clarity you need to find out exactly where your business fits.
9:45 am – 10:30 am	Blogging 101 What is a blog and why does every business need one? Alaina Sheer will show you why blogs are the new Websites.
10:30 am – 10:45 am	Break
10:45 am – 11:45 am	Facebook, Twitter and Social Media Strategy What is a Facebook fan page and is it right for your business? And what about Twitter? Which should you choose or should you be on both? Alaina Sheer will walk Sway attendees through the makings of great Facebook fan pages and Twitter accounts.
11:45 am – 12:30	LUNCH provided by Cement Marketing
12:30 – 1:30	Top RankHow does a business rank #1 for a term in Google? Alaina Sheer will walk attendees through the basics of Search Engine Optimization (SEO) and offer invaluable tips for both beginner and advanced SEO marketers.
1:30- 2:00	What are your keywords?Every SEO campaign begins with keyword research. Brad Spencer will walk attendees through the process of discovering their own keywords and building a keyword bank.
2:00- 3:00	Link Building and Content Strategy.Now that you have your keywords, how do you build inbound links and also promote your content to earn natural links – the most critical component to achieving a #1 rank is creating link-worthy content. We’ll show you how.

What others have said about Sway:

“I think that was about the most informative day camp I have ever attended.
I used to cringe when someone told me to ‘start a blog’. Now I am ready to jump in!” – Dannette Pratt

“The Sway Day Camp was wonderful. I felt the information was great for beginners and yet still very informative and helpful for those of us with some experience, looking to fine tune our skills.” – Susan

“I enjoyed the day. Information was presented very precisely. I feel very positive with the info I received to create my own business website and our departmental website and to keep them updated. I am excited to begin digital media to expand how we communicate with people and grow the business.” – Ava Mowery

Buy Tickets Now

January 20, 2011 – 8:30 am – 3:00 pm
Location: Experience Columbus, 277 W. Nationwide Blvd, Columbus, OH

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