Social Marketing

Social media can make your brand fly; but not without a clear strategy and direction.

Before we take any brand into the social media landscape Cement Marketing develops a clear social marketing strategy. We bring brand messages to life by creating Facebook, Twitter and blogger outreach strategies that create ties that truly bind consumers to their favorite brands.

Samples of our Social Marketing Work

Facebook Page: Arena District’s “Hunt the District”

Client: Arena District
Timeframe: Four weeks
Facebook fan increase: +3500

Facebook Marketing

In their Hunt the District campaign, the Arena District brought fans offline and to the Arena District. The result? 3500 new Facebook fans in four weeks. Read the entire case study here.

Facebook Page: Raising Cane’s Ohio Pickerington Grand Opening

Client: Raising Cane’s Ohio
Timeframe: 2 weeks
Facebook fan increase: +2200

Coupled with a targeted ad campaign to Pickerington residents, this Facebook landing page was incredibly effective in gaining RSVP’s to the grand opening. Read the entire case study here.

Facebook Page: U.S. Sportsmen’s Alliance Sunday Hunting in PA

Client: U.S. Sportsmen’s Alliance
Timeframe: 8 weeks
Facebook fan increase: +21,000

The U.S. Sportsmen’s Alliance wanted a social media campaign that would raise awareness about the right to hunt in Pennsylvania on Sundays. In 24 hours, the page had 1,700 fans. Check their progress now.

Facebook Page: Cup ‘O Joe Now Hiring

Client: Cup ‘O Joe
Timeframe: 1 week
Qualified Job applicants: 45

The Cup ‘O Joe Facebook barista hiring campaign was not only a search for a new barista at a Cup ‘O Joe location, but also someone who would be able to become the voice of their Facebook presence. The contest generated 50 qualified applicants in a week’s time and saw such great success through wall post word-of-mouth spreading alone; no Facebook advertising necessary.

Facebook Page: Little Dreamers, Big Believers

Client: Little Dreamers, Big Believers
Timeframe: 1 week

Facebook Marketing

Facebook Page: Columbus Camera Group

Client: Columbus Camera Group
Timeframe: 1 week

Social Media Contest: The Best Bean Won

Client: Cup o’ Joe
Timeframe: 4 weeks

The Best Bean Won social media contest asked entrants to submit a Facebook wall post, photo or video for their chance to win a year’s worth of coffee or grinder. Daily winners were also drawn for the beverage of their choice from any Cup o’ Joe location. To enter fans simply had to tell Cup o’ Joe why they love their coffee.

YouTube Video: Cup ‘O Joe

Client: Cup o’ Joe
Timeframe: 1 week
View on YouTube

The Safest Line: Twitter account and design

Client: Ken Levinson
Timeframe: Ongoing
View on Twitter

Start your social media campaign today? Contact us.

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