We Can Measure That
One of the most common myths of social media is that marketers can’t measure its impact. In truth, we can measure everything we do, whether it be on Twitter, Facebook or YouTube. And if we weren’t measuring our actions and tracking our progress we wouldn’t be doing our jobs.
It’s 8:00 am on Monday morning – what’s the first thing you do when you sit down in the office? As a marketer or a business owner you should be checking your website traffic report from the prior week. Did your traffic drop or jump? And if so, why or how? What can you do this week to ride the momentum or turn the dip around? Does your current advertising agency provide you with weekly analytic reports? If they don’t, they’re not doing their job.
When launching a Twitter campaign a good social marketer will measure the incoming traffic throughout the day and watch the visitors poor onto the website, tweaking as necessary. Using Google Analytics we can then tell which page they visit after the home page and follow their user path until they leave the website. We can even tell you what time of day they come onto your site and tell you exactly how they got there.
A challenge for you… ask your marketer or website manager for your site’s analytics report. If they hestitate for a second, you may want to us a call because you may be driving a lemon.