Social Media & Web Design Case Study: Lifeline of Ohio
Lifeline of Ohio, Cement Marketing’s first major website overhaul and re-design, has launched. The project broke ground on January 28th and went live just six weeks later on March 17th.
The new site successfully organizes the massive amount of content in a compelling way, leading the user through the story of organ and tissue donation from why, who and how the issue touches so many thousands of lives here in Ohio. Built entirely in WordPress, the site also boasts complete social media integration, from social sharing features to dynamic featured blog post generation and a Twitter stream – the client can update every area of the site with ease.
In just the first week, the new Lifeline of Ohio site has seen over 80 comments from active readers. And an early look at Lifeline of Ohio’s analytics already show dramatic improvements in user experience. On average visitors are spending more time on the site, viewing three times as many pages, and thanks to initial social media efforts by Lifeline of Ohio on Facebook and Twitter, the number of unique visitors has jumped by 30%.
We expect that number to grow as Cement Marketing continues playing an advisory and strategic role in Lifeline of Ohio’s social media efforts.