In a previous life Alaina Sheer was a radio news reporter, anchor and then a morning show co-host. The experience, eight years of it, taught her an invaluable lesson about communicating with the masses in a clear, entertaining and informative voice. She then left her radio career and stepped into marketing and advertising.

After years of working on traditional media campaigns Alaina stumbled across her first website re-design for the Athens County Convention and Visitors Bureau. She would soon be spending countless hours molding the content to fit search patterns and watching the site’s traffic balloon to over 300% its original size in just one year.

Less than one year later, Fahlgren Advertising in Columbus, Ohio hired her on as a senior interactive copywriter. Between writing highly engaging copy for websites and crafting award winning online banner campaigns Alaina was also experimenting in social marketing by blogging.

Her personal blog, which reaches fellow single mothers now has over 20,000 unique visitors a month who view over 150,000 pages a month. The traffic is a result of her compelling content but it’s also due to an immense amount of time intensive SEO, SEM and grassroots social marketing efforts.

In 2009, Alaina was also selected as one of 100 Ford Fiesta Movement agents. The “Movement”, which required agents to complete a YouTube video mission once a month in exchange for a Fiesta and free gas for six months, increased brand awareness in its target demo by 38%. See Alaina’s Fiesta Movement videos here on her agent page.

And while social marketing can be a very powerful tool for any brand, Alaina believes every campaign must start with one simple grain of truth – the keyword. This unlocks a door leading to countless opportunities in the social media landscape. Using our keywords as a guide we, as marketers, can create compelling, highly engaging and highly effective online marketing campaigns.

E-mail: alainasheer@gmail.com
Twitter: @cementmarketing
Blog: http://www.mssinglemama.com

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