Now, more than ever, fresh, relevant content is critical to achieving high rankings across search engines. Cement Marketing’s digital content team achieves this through white-hat content marketing strategy. After we have mapped out your content strategy, a digital communications plan for your company, we implement SEO tactics, which include: meta construction, sound site structure, efficient page architecture, genuine content creation and link building.
Watch Google’s SEO Master, Matt Cutts talk about the Top 3-5 SEO Mistakes Businesses Make:
Cement Marketing’s SEO team is here to help your business achieve higher search engine rankings. Please contact us for case studies and a free one hour SEO consultation. Email firstname.lastname@example.org or call 614-564-9216.
The car and auto donation game is highly competitive. With pay per click rates at $50 and above, PPC was not a viable option for our non-profit client, the Volunteers of America of Greater Ohio. Instead, we focused solely on organic search engine optimization (SEO) when our relationship began in 2011. Thanks to Google’s Panda and Penguin updates, our competitor’s rankings dropped and ours increased. Why? Because Cement Marketing only practices “White Hat” SEO. Essentially– we don’t cheat. Instead, our SEO strategy consists of the following; new content creation, organic link building, and improving any technical challenges a website may […]
The new Antioch University websites have outperformed its predecessors by leaps and bounds. Cement Marketing re-designed and re-developed the Antioch University site and two campus sites: Santa Barbara and Antioch Midwest. In just a few months after launch the new Antioch.edu enjoyed a 32% spike in unique visitors driven by a 16% increase in organic search traffic. And because of our content planning time on site increased from 1:17 minutes to 2:25 minutes. View Antioch.edu View Antioch University Midwest View Antioch University Santa Barbara
Search marketing, or pay-per-click marketing, should not be left in the hands of inattentive teams or on auto-pilot. This especially applies when the competition is fierce, such as in the car sales industry where every single click counts. After one month of Cement Marketing managing their pay-per-click, a local car dealership enjoyed the following results: • Reduced week on week spend by 30% • Increased leads by 54% from 98 per week to 178 per week • Decreased CPL (cost per lead) from $15.58 to $6.02 • PPC traffic engagement also jumped on site: ◦ Average time on site up […]
Built in WordPress and launched with Cement Marketing’s full SEO and social marketing services in 2010, Schottenstein Real Estate jumped from 574 visits a month via Google to over 1,700 per month. Qualified leads spiked from 10 per month to 250 per month. Read more about our SEO services here.
Our media relations efforts on behalf of ZipZone Canopy Tours, which opened during the Summer of 2012 in Columbus, Ohio, resulted in press coverage from the following media outlets: The Columbus Dispatch, Columbus Monthly, WBNS 10-TV, WSYX, Columbus Alive and Columbus Underground. We also led ZipZone’s first Facebook promotion and optimized the site for search. Test our work and Google the term “Zip Lining Columbus, Ohio.” View the site at ZipZoneTours.com.