First things, first. Increasing site performance by increasing conversions.

When it comes to online marketing the name of the game is a conversion, the moment when your Website visitor makes a desired action, such as making a purchase or filling out a contact form. The goal is to increase these desired conversions. If you aren’t currently measuring conversions or goals on your Website, you should be. Without conversion, or “goal tracking”, it’s hard to tell which of your interactive marketing efforts are working and which aren’t.

At Cement Marketing, we do this through organic search engine optimization (SEO) or paid search engine marketing (SEM), more commonly referred to as pay-per-click or PPC. When it comes to increasing conversions, paid search marketing is a quick way to do it. Find out if your Website is a good candidate for PPC by contacting rod@cementmarketing.com.

Our Columbus PPC Services

Cement Marketing’s Columbus Ohio Pay-Per-Click (PPC) or Search Engine Marketing services include:

• Audit and analysis of current performance of existing PPC accounts
• PPC/SEM training, on-site and to your interactive marketing team
• Google AdWords account set up and maintenance (learn about our 1-month free trial)
• Monthly or weekly reporting and performance measurement

What is PPC and Why Should You be using it?

PPC (Pay Per Click) Advertising is where we show an ad for your Website on the search engine results pages, like Google, Bing or Yahoo, for a select set of keywords.

Example: You run a website selling custom designed iPhone cases

Paid search, or PPC, is really growing and we can help you get your website up to speed.

In Q1 2012, there has been a 30.3% YoY growth in online ad spending, and click through rates (CTR%: how likely people are to click on your ad) are up 20.4%. What does this mean? More and more businesses are spending money on paid search, and consumers are becoming increasingly aware and engaged with PPC ads.

How Cement Marketing Can Help?

We consult closely with our clients to carefully choose the keywords you should be bidding on. Then we custom write your ads, and look after the day to day optimization of your account on Google Adwords, or Bing and Yahoo Search Advertising.

5 Reasons to choose Cement Marketing’s PPC team:

• Conversion driven: we are constantly chasing the coveted conversion. We optimize in line with the keywords that are driving you business, not  just traffic.
• Data transparency: Weekly reports with keyword level spending data. Know right down to the last dollar where your money is being spent.
• Daily Optimization: We check performance daily, to keep an eye on traffic trends, best days of the week, and to make sure the account is performing as we expect.
• ABT (Always Be Testing): We are always testing new landing pages, ad copy, day parting and anything else we can get our hands on  as we continually strive to improve your account performance.
• 1 month free trial: You may qualify for our 1 month free trial, where we will completely restructure, optimize and run tests on your account to try and increase performance and efficiency.

Interested? Contact Rod, our SEM Strategist, by emailing rod@cementmarketing.com. Or fill out the contact form below.