- On the Launchpad: Arena District
By Alaina on Tuesday, April 10th, 2012
We are incredibly excited to announce the launch of the new ArenaDistrict.com. We built the site in less than four months, spending about two of the four months on development. The site is one of the first mobile responsive Websites in the central Ohio market.
What is mobile responsive? Read all about this exciting new interactive development tactic here, or visit ArenaDistrict.com. …continue reading On the Launchpad: Arena District
- Top 3 Reasons Why Pinterest Matters
By Alaina on Monday, March 26th, 2012
1. Pinterest is a game changer.
The first true example of the perfect marriage between search and social, Pinterest is a collection of (largely photo driven) pieces of Internet content first discovered (search) and then re-shared or “pinned” (social) by the person who found the content and then by others (the pinner’s followers).
Imagine a human filtered Google, with all of the content neatly filed in beautiful folders by their human caretakers. The most popular pieces of content fly through Pinterest faster then the speed of light, while others wait, patiently, to be discovered but all the while are cherished by their “pinners.” …continue reading Top 3 Reasons Why Pinterest Matters
- Facebook Timeline Switch Looming
By Alaina on Friday, March 23rd, 2012
On March 30th, Facebook will automatically switch every brand page to the Timeline format, whether the business likes it or not.
With the deadline looming, Cement Marketing has been meeting individually with clients to switch pages over to the new format. The most significant changes likely to affect your page include:
1. The new cover photo. You’ll have to spend time and consideration choosing a photo that communicates your brand message without a direct call to action to your Website or to viewers to fan or like you. Your cover photos should be 851 x 315 pixels. …continue reading Facebook Timeline Switch Looming