One Love: Facebook photo tagging
Growing your Facebook fan base through photo tagging.
Facebook is all about your fans. That’s easy enough to say, but how do you prove it and also engage your fans at the same time? How do you drive them into an action with your Facebook page? One sure bet is through photos. Feature a photo of a customer or client on your Facebook page and they will come back, tag themselves and share that photo with their friends. It’s simple really, but how do we bring that to life?
While working with Raising Cane’s of Ohio on their Facebook marketing, we put the photo tagging tactic to the test by suggesting Cane’s set up a fun photo booth for a couple of nights outside their newest location in Pickerington. We asked fans one questions – “What is your one love?” They answered on a dry erase board, got into costume and hopped into the booth.
We showed up to document the action and, as you can see, “Caniacs” loved it. After emerging from the booth they were handed a business card size flyer telling them to find the picture the next day on the Raising Cane’s Ohio Facebook page and tag themselves. And tag themselves they did.
Most of the people in the photos were not already Cane’s Facebook fans and wound up “liking” the page to tag themselves. Also, because tagged photos show up in friends’ Facebook newsfeeds, Raising Cane’s Ohio received hundreds of additional followers from that extra bit of exposure.
Moral of the story: As much as your business’ Facebook page is about your brand, it’s also just as much about connecting with your followers in new and creative ways.