96% of Adults Use Facebook
Want a one stop shop for all your social marketing age demographics? See Facebook.
Last week, Mashable reported on a Forrester study that measured adult participation in online social networking. The study found 96% of U.S. adults who use social networking sites use Facebook.
As you can see in the chart below, Facebook reigns supreme over all other networks when it comes to user age. No age group measured fell below the 95% mark.
It should be noted that the total number of Golden Generation adults on social networking sites is significantly smaller than younger age groups. And that they use these sites less frequently. But Forrester’s findings are still significant for online marketers who promote and sell products and services that cater to those in the upper echelons of the age spectrum.