Over the years of being a social media evangelist I have spoken with many companies about social marketing and each, no matter the size, has a group set of fears they recite back to me.

The most common fears of social marketing are:

• What if the consumers say something bad about my brand? 
• Where do we start? 
• How will we find the time? 
• What will we say? 
• How will we measure the results? 

I will answer each of these fears in a series of blog posts to come.

But for now, I want to begin with this amazing presentation by David Griner of the Social Path.