Columbus Social Marketing
Over the years of being a social media evangelist I have spoken with many companies about social marketing and each, no matter the size, has a group set of fears they recite back to me.
The most common fears of social marketing are:
- What if the consumers say something bad about my brand?
- Where do we start?
- How will we find the time?
- What will we say?
- How will we measure the results?
I will answer each of these fears in a series of blog posts to come.
But for now, I want to begin with this amazing presentation by David Griner of the Social Path.