Curing the social marketing spins
If you’re reading this you have probably already heard a social marketing spin of some kind, been to a seminar promising to unveil the secret to it all or have read countless blog posts on the topic.
Chances are, by now, your head is spinning.
During every one of our meetings with new clients we always hear this question, “I just need someone to tell me where to start, what do we do with all of this stuff.” Our answer – “What’s your message? What do you offer your target audience?”
It’s an age old question but one we’re all forgetting, which should be expected when we are so overwhelmed with information. Your message should be the same across all of the networks you are on, whether it be Twitter, Facebook or YouTube and you should be leading all of your potential visitors to one targeted channel on your website. But to bring them to action on your website or from within their social network your content must be worthy of that action. You can spend all day on Twitter but if you don’t have a compelling piece of content, like a fantastic blog post or YouTube video, no one is going to pass it on.
So rather than being swept up in the social marketing whirlwind of creating accounts to this and that, re-focus yourself on your message. What is it and how does it translate online? And when visitors arrive on your website are you measuring their experience with your analytics?
The way in which we share information is changing but one thing will never change — your brand must be worthy of sharing in order to fly in the social media space. And while you may think your content can’t be livened up at all, think again. You do have employees don’t you? Or a CEO with a compelling personal story? What about your products or services? How do they stand out from the rest?
Your job as the marketing agent of your company is to move products or services. Our job is to give you the tools necessary to make that happen but before we give you those tools we also take stock of your existing social and search inventory. Then we make a detailed strategy recommendation on what content to create and how to share that content online and elsewhere in order to make the biggest impact.
Consider us your social and search zen doctors. We’ll center you again and then send you back out there armed with the tools you need to convert your website into a machine, one working for you – not against you.