Facebook Update Wrap Up: News Feed, Timeline and More.

March was a big month for Facebook and its users. Mark Zuckergerg announced a largely redesigned news feed, opening the floodgates for a whole slew of changes in the social network. Here’s the rundown on what users and marketers should look for in the coming weeks. Read more…

Top 5 Instagram Brands

Anyone with a flip phone knows that the social photo sharing app Instagram is blowing up like the Fourth of July. And now with its $1 billion acquisition by Facebook, photos are even easier to share Read more…

Promo increases Sunny Street Cafe Weatherford sales by 24%

Social media fuels Sunny Street Café’s newest location

When creating the advertising strategy for the grand opening of its Weatherford, Texas, Read more…

Don’t Dictate. Relate!

By Tom Lesiczka

In our modern economy, marketing and brand development is a dynamic two-way channel.

Read more…

Social media timing and frequency

Timing is everything.

Ever wonder why your seemingly awesome Twitter/Facebook/Tumblr post didn’t get the traction you expected? You optimized for search, plugged in those keywords and even added a photo for good measure. Now where are all those beautiful retweets/likes/reblogs? Read more…

Tags | Columbus Social Media, Facebook marketing, Social Marketing, social media frequency, social media timing, Twitter marketing

Our Next Workshop: Facebook Advertising

Facebook’s recent switch to a sponosored and promoted post model has resulted in a dramatic dip in engagement for many Facebook fan pages. The Cement Marketing team has been riding the Facebook change wave for all of our clients and now we’re ready to share what we’ve learned with your Facebook page administrator. Read more…

How to use social media like a 2012 presidential candidate.

Whether you voted for President Barack Obama or former Governor Mitt Romney yesterday, we can all take a page out of the candidates’ social marketing books. Let’s take a look at some of the social media and SEO practices used by both candidates. Read more…

Tags | columbus internet marketing, columbus ohio search engine optimization, election 2012, Search Engine Optimization, Social Marketing, social media

Is Facebook’s EdgeRank Affecting Reach?

If you’ve heard a rumbling among Facebook admins lately, that sound is probably opposition to the latest Facebook EdgeRank update. Page Admins across the board have been reporting a decrease in reach since the change took effect on September 20,and they haven’t been quiet about it. Read more…

New client: Zip Zone

Who doesn’t want to fly through the trees and stride across sky bridges? Zip lining is a rapidly growing industry here in the United States and across the globe. The family friendly adventure attraction isn’t as gut wrenching as bungee jumping, but still gives the adrenaline a good kick. Read more…

Top 3 Reasons Why Pinterest Matters

1. Pinterest is a game changer.

The first true example of the perfect marriage between search and social, Pinterest is a collection of (largely photo driven) pieces of Internet content first discovered (search) and then re-shared or “pinned” (social) by the person who found the content and then by others (the pinner’s followers).

Imagine a human filtered Google, with all of the content neatly filed in beautiful folders by their human caretakers. The most popular pieces of content fly through Pinterest faster then the speed of light, while others wait, patiently, to be discovered but all the while are cherished by their “pinners.”

Each pin is one piece in a series of personal collections by the pinner, called boards. These boards include anything from boards on vacations, fashion, recipes and inspiration. The Co-Founder of Pinterest, Ben Silbermann, when speaking at SXSW Interactive explained the origin of the site came from his passion for collecting things as a child. Read more…

Tags | Pinterest Marketing Tips