Social media fuels Sunny Street Café’s newest location
When creating the advertising strategy for the grand opening of its Weatherford, Texas, Read more…
When Raising Cane’s Ohio asked us to come up with strategy for a “summer of social,” we wanted to engage fans and create buzz about the Cane’s brand while also driving traffic to their site. We aimed to find a solution to create a stronger fan-customer connection, and reward people for their Cane’s loyalty. Read more…
When Nationwide Children’s Hospital approached Cement Marketing to find a digital counterpart to their real wishing trees, on display throughout central Ohio in anticipation of the new hospital opening, we aimed to find a solution that would allow visitors to post wishes just as they could on the real trees. Read more…
The Arena District’s Facebook scavenger hunt sent fans online, offline. Their mission: post photos of the Arena District to the Facebook page and win movie tickets to the Arena Grand.
When the Arena District called on Cement Marketing to create a campaign that would increase and engage their Facebook fan base, our response was Hunt the District – a photo scavenger hunt.
Every Tuesday from October 18 – November 22, the Arena District Facebook page posted two items for fans to find, photograph and upload to the District’s Facebook Wall by the following Monday. Every participant who completed the hunt received one pair of FREE Arena Grand Movie Theatre passes and each week, five participants were randomly selected to win a $50 Arena District gift card. Read more…
Growing your Facebook fan base through photo tagging.
Facebook is all about your fans. That’s easy enough to say, but how do you prove it and also engage your fans at the same time? How do you drive them into an action with your Facebook page? One sure bet is through photos. Feature a photo of a customer or client on your Facebook page and they will come back, tag themselves and share that photo with their friends. It’s simple really, but how do we bring that to life?
While working with Raising Cane’s of Ohio on their Facebook marketing, we put the photo tagging tactic to the test by suggesting Cane’s set up a fun photo booth for a couple of nights outside their newest location in Pickerington. We asked fans one questions – “What is your one love?” They answered on a dry erase board, got into costume and hopped into the booth.
We showed up to document the action and, as you can see, “Caniacs” loved it. Read more…
On 02, Jul 2010 | No Comments | In Case Studies, Columbus Ohio SEO (Search Engine Optimization) | Cement Marketing, Columbus Social Marketing, Columbus Social Media, Columbus Web Design, Columbus Web Development, Website Design | By Alaina
We’ve been busy.
Here are a few of the Websites and social media campaigns we’ve launched in recent weeks:
Schottenstein Real Estate Group – Website Design and Development
The new Schottenstein Real Estate Group featured dynamic property photo galleries, an interactive map and custom contact us forms.
Facebook pages for each community offer exclusive tips and specials to fans.
Cup o’ Joe – Social Media Campaign
The brainchild of Cement Marketing, the Best Bean Won social media contest asks entrants to submit a Facebook wall post, photo or video for their chance to win a year’s worth of coffee or grinder. Daily winners are also drawn for the beverage of their choice from any Cup o’ Joe location.
To enter fans simply have to tell Cup o’ Joe why they love their coffee. So far, the results have been impressive and are creating a positive buzz for Cup o’ Joe on Facebook.
The contest is ongoing but entries are pouring in and the fan base that started at 685 is sure to grow dramatically over the next few months. Thanks to our partners in crime, Natalie and Matt at EgoLabel for the design and development of this Website in addition to social media support.
Wake Up Momma – WordPress Blog Design and Development
Wake Up Momma is the perfect platform for Robin Zaas, a life coach in Columbus Ohio who is reaching her audience through social media and soon, search engine optimization.
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On 09, Jun 2010 | No Comments | In Case Studies, Columbus Ohio SEO (Search Engine Optimization) | Cement Marketing, columbus search engine optimization, Columbus Web Design, Columbus Web Development, SEO Columbus, Website Design, Wordpress Columbus | By Alaina
In a sea of architecture Websites flashing design at their visitors, the new Davis Wince website presents engaging and descriptive content without compromising on search engine optimization (SEO).
DavisWince.com is now poised to jump in search rankings and wow potential clients with a focus on photography and info rich case studies.
The site also has a fully operational blog, feeding the humans and the search engines with engaging content that will keep everyone coming back.
Browse DavisWince.com for the full experience.
Cement Marketing is a full service Internet marketing firm in Columbus Ohio offering Web design and development along with SEO and social media.
Lifeline of Ohio, Cement Marketing’s first major website overhaul and re-design, has launched. The project broke ground on January 28th and went live just six weeks later on March 17th.
The new site successfully organizes the massive amount of content in a compelling way, leading the user through the story of organ and tissue donation from why, who and how the issue touches so many thousands of lives here in Ohio. Built entirely in WordPress, the site also boasts complete social media integration, from social sharing features to dynamic featured blog post generation and a Twitter stream – the client can update every area of the site with ease.
In just the first week, the new Lifeline of Ohio site has seen over 80 comments from active readers. And an early look at Lifeline of Ohio’s analytics already show dramatic improvements in user experience. On average visitors are spending more time on the site, viewing three times as many pages, and thanks to initial social media efforts by Lifeline of Ohio on Facebook and Twitter, the number of unique visitors has jumped by 30%.
We expect that number to grow as Cement Marketing continues playing an advisory and strategic role in Lifeline of Ohio’s social media efforts.