Promo increases Sunny Street Cafe Weatherford sales by 24%

Social media fuels Sunny Street Café’s newest location

When creating the advertising strategy for the grand opening of its Weatherford, Texas, Read more…

Cane’s Rocks Increases Store Sales by 12%

When Raising Cane’s Ohio asked us to come up with strategy for a “summer of social,” we wanted to engage fans and create buzz about the Cane’s brand while also driving traffic to their site. We aimed to find a solution to create a stronger fan-customer connection, and reward people for their Cane’s loyalty. Read more…

The Wishing Tree

When Nationwide Children’s Hospital approached Cement Marketing to find a digital counterpart to their real wishing trees, on display throughout central Ohio in anticipation of the new hospital opening, we aimed to find a solution that would allow visitors to post wishes just as they could on the real trees. Read more…

Hunt the District: a Facebook Scavenger Hunt

The Arena District’s Facebook scavenger hunt sent fans online, offline. Their mission: post photos of the Arena District to the Facebook page and win movie tickets to the Arena Grand.

When the Arena District called on Cement Marketing to create a campaign that would increase and engage their Facebook fan base, our response was Hunt the District – a photo scavenger hunt.

Every Tuesday from October 18 – November 22, the Arena District Facebook page posted two items for fans to find, photograph and upload to the District’s Facebook Wall by the following Monday. Every participant who completed the hunt received one pair of FREE Arena Grand Movie Theatre passes and each week, five participants were randomly selected to win a $50 Arena District gift card. Read more…

Tags | arena district, Columbus Social Marketing, Facebook marketing, hunt the district, social media

On the Launch Pad: Drop Points

The Cement Marketing team recently launched DropPoints.com, a site designed to grow with the Drop Points program as it expands nationwide.
Read more…

One Love: Facebook photo tagging

Growing your Facebook fan base through photo tagging.

Facebook is all about your fans. That’s easy enough to say, but how do you prove it and also engage your fans at the same time? How do you drive them into an action with your Facebook page? One sure bet is through photos. Feature a photo of a customer or client on your Facebook page and they will come back, tag themselves and share that photo with their friends. It’s simple really, but how do we bring that to life?

While working with Raising Cane’s of Ohio on their Facebook marketing, we put the photo tagging tactic to the test by suggesting Cane’s set up a fun photo booth for a couple of nights outside their newest location in Pickerington. We asked fans one questions – “What is your one love?” They answered on a dry erase board, got into costume and hopped into the booth.

We showed up to document the action and, as you can see, “Caniacs” loved it.  Read more…

Tags | Columbus Social Marketing, Facebook marketing, photo booth, Social Marketing, social media, social media columbus

New sites launched

We’ve been busy.

Here are a few of the Websites and social media campaigns we’ve launched in recent weeks:

Tags | Columbus Social Media, Columbus Web Design, internet marketing, web development, Website Design

Case Study: Website Re-design

In a sea of architecture Websites flashing design at their visitors, the new Davis Wince website presents engaging and descriptive content without compromising on search engine optimization (SEO).

DavisWince.com is now poised to jump in search rankings and wow potential clients with a focus on photography and info rich case studies.

The site also has a fully operational blog, feeding the humans and the search engines with engaging content that will keep everyone coming back.

Browse DavisWince.com for the full experience.

Cement Marketing is a full service Internet marketing firm in Columbus Ohio offering Web design and development along with SEO and social media.

Tags | Columbus Ohio SEO (Search Engine Optimization) | Cement Marketing, Columbus Social Marketing, Columbus Web Design, internet marketing, seo case study, SEO Columbus, web re-design

Social Media & Web Design Case Study: Lifeline of Ohio

Lifeline of Ohio, Cement Marketing’s first major website overhaul and re-design, has launched. The project broke ground on January 28th and went live just six weeks later on March 17th.

The new site successfully organizes the massive amount of content in a compelling way, leading the user through the story of organ and tissue donation from why, who and how the issue touches so many thousands of lives here in Ohio. Built entirely in WordPress, the site also boasts complete social media integration, from social sharing features to dynamic featured blog post generation and a Twitter stream – the client can update every area of the site with ease.

In just the first week, the new Lifeline of Ohio site has seen over 80 comments from active readers. And an early look at Lifeline of Ohio’s analytics already show dramatic improvements in user experience. On average visitors are spending more time on the site, viewing three times as many pages, and thanks to initial social media efforts by Lifeline of Ohio on Facebook and Twitter, the number of unique visitors has jumped by 30%.

We expect that number to grow as Cement Marketing continues playing an advisory and strategic role in Lifeline of Ohio’s social media efforts.

Please explore the new Lifeline of Ohio website and Facebook fan page and please, register to become an organ and tissue donor.